Upon setting up your account, start by creating your first Project. A project on DataHawk is a way for you to organize your account in terms of the products and keywords you're tracking. Once that is done, add all the keywords and ASINs that you wish to track.
DataHawk automatically checks the ASINs you're tracking and sees how they rank for each Keyword you're tracking within your Project, that way you don't need to waste time assigning keywords for each ASIN. Upon adding a Keyword or ASIN, data will be processed and displayed within less than a minute.
For a quick overview, watch this 1 minute video:
Adding new Keywords to Track
To start tracking new keywords, head over to the Keywords section from the left navigation menu then click on the "Add New Keyword(s) to Track" button located in the upper-right side of the screen. A popup will appear in which you can type or paste the keyword you'd like to track. Just hit Save and Tada!
Alternatively, you can add new keywords from the "Quick Actions" drop-down on the upper-right side of your screen, whichever the page you're browsing on DataHawk.
There are many cool things you can do from within a Keyword page that we'll discuss separately. Indeed, once you start tracking a Keyword, DataHawk will fetch all the main search results related to it and allow you to filter and browse through those in a lightning speed, decide which products you'd like to track, and even analyze the competition. All of this is accessible from within a Keyword Details page. Here's a glimpse:
Adding new Products to Track
The other main way of tracking new ASINs is from within the Product section of the app. Once there, just click on the "Add New Product(s) to Track" button located on the upper-right side of the screen. Again, a popup will appear in which you can type or paste the ASINs you'd like to track. You could even choose to have the app automatically track all associated product variations of each ASIN, just ensure your account and plan limit is large enough. Now, hit Save!
Again, you can also alternatively add a new ASIN from the "Quick Actions" drop-down on the upper-right side of your screen, whichever the page you're browsing on DataHawk.
Remember, we cannot guess for which Keywords the products you're tracking are ranking unless you have started tracking those Keywords within the app. This is essential for the tool to automatically match the rankings.
Bravo! Now that you've done the above, you can at last reach that powerful feeling of omniscience by accessing keywords positions and page ranks.
Displaying Keywords Ranks
Now head over to the Products section of the app to browse through the list of products you're tracking, then click on the product you're interested in. You then get access to the product's details page when you can see two things:
- The product's Key Metrics ("Product Metrics" tab) to monitor what follows:
- Changes in the number of Reviews it has
- Changes in its Best Sellers Rank and its corresponding category
- Changes in its Rating
- Changes in its Pricing
- Changes in its Estimated Monthly Sales
- The product's Keywords Rankings ("Keyword Tracker" tab) displayed in two ways:
- via a comprehensive and detailed Keyword Grid
- via a beautiful Keyword Chart
Once you're in the Keyword Tracker tab, you can see the Keywords Grid that shows you a detailed breakdown of the page ranks and positions for each Keyword you're tracking and for which the product is indexing. This is displayed on a daily basis and comes with a colors system that comes handy for quickly spotting trends and performance - the greener the better.
If you scroll down, you can see the Keywords Chart which is another helpful way of monitoring changes in keywords positions.