Tags are labels that serve as an additional way to help with segmenting and filtering through Products and Keywords.
📘 Tip: Assign Tags to each Product or Keyword you're tracking as this will enable you to easily identify and analyze multiple Products and Keywords in your workspace as if you were analyzing a group of multiple items.
Types Of Tags
Automated Tags
FBA: the product is Fulfilled by Amazon
Prime: the product is Prime eligible
Vendor: the product is sold by Amazon
Tracked: the product is tracked in your workspace
ASIN: the ASIN identifier of the product
Variation: the ASIN is a variation
Owned Tags: the product is found in your Seller Central account or Advertising Account
Preset Tags
These Tags are default examples you can use:
For Products
Direct Competitor
Threat
New Entrant
Top Performer
For Keywords
Short Tail
Mid Tail
Long Tail
Low Volume
Medium Volume
High Volume
Low Competition
Medium Competition
High Competition
Core Keywords
Ancillary Keyword
Custom Tags
You can create your own custom Tags. Your most used custom Tags will appear whenever trying to assign Tags to Products and Keywords.
Examples of ways you could use custom tags
Brand Name
Category Name
SKU
Adding Tags
When adding Products and Keywords, you will be prompted to assign Tags to them optionally.
You can also assign Tags to Products and Keywords that you've already added or remove Tags from specific items.