Overview

DataHawk's powerful Alerting & Reporting tool for Amazon and Walmart will help you set up daily email alerts sent to you and your team based on specific triggers or changes occurring across products you track in your account.

Naturally, you can set up triggers for any product on Amazon or Walmart, including those belonging to your competitors. To do so, you must be tracking the products beforehand.

How can DataHawk's Product Alerting Tool help you?

DataHawk's Product Alerting Tool is a reliable and scalable monitoring and tracking system. Our powerful software gives brands and manufacturers an edge to optimize their success on Amazon, whether 3P on Seller Central, 1P on Vendor Central, or a wholesale relationship with other 3rd party sellers on Amazon.


You can set up many different types of alerts. For example:

  1. New Seller Alerts: Know when a specific seller or any new one appears on any product's Buy Box.

  2. Negative Review Alerts: Get notified when a product receives new negative 1-star or 2-star reviews.

  3. Product Listings Alert: Be informed when Title, Description, Bullet points, and A+Content changes, etc.

You can decide which of the following properties to receive triggers for within the DataHawk Product AlertsTool.

Listing Details properties

  • Title

  • Description

  • Bullet Points

  • A+ Content Availability

  • Number of Images

  • Number of Videos

Reviews and Ratings

  • Rating

  • Number of Ratings

  • % of Critical Ratings(1 or 2 Stars)

  • % of Positive Ratings(4 or 5 Stars)

Buy Box and Pricing properties

  • Buy Box Price

  • Sales Rank or BSR

  • Number of Sellers

  • Buy Box Owner

  • Buy Box Availability or Status

  • Listing Availability or Status

  • FBA Status

To define properties, you can use a template or adjust the Custom trigger feature. The customizable triggers allow you to create rules to track products according to your preference and logic.

Global Operators

  • any change

  • is known

  • is unknown

  • is true

  • is false

  • matches value

  • does not match the value

Numerical Operators

  • increases

  • decreases

  • goes overvalue

  • goes undervalue

  • increases or decreases by more than a relative value (%)

  • increases by more than a relative value (%)

  • decreases by more than a relative value (%)

  • increases or decreases by more than an absolute value (#)

  • increases by more than an absolute value (#)

  • decreases by more than an absolute value (#)

How do I set up an Alert?

In your DataHawk account, click on the Intelligence section from the left navigation menu.


Within this section, click on the fourth option, Alerts. This page displays all your pre-existing alerts that summarize the changes between two specific dates of your choice across the products.

By default, the page will compare the changes that occurred over the past 24 hours. You can also click on the Filters icon on the right-hand side to display triggered alerts based on additional filters.


Click on the Add a new Alert button to create your Alert.

Select your Trigger(s) or Rule(s)

Each Trigger relies on one or multiple Triggers or Rules. A Trigger or Rule is the change in a product's property that you want to monitor.

To set up your Trigger(s), you can choose between pre-configured Trigger Templates or Custom Triggers that you can create and customize.

Trigger Templates:

  • Going Out of Stock
    Be notified when one or multiple items go out of stock. items that stay out of stock for some time may take several days to regain their previous performance once they’re back in stock.

  • Losing the buy box
    Be notified when one or multiple items lose the buy box. This negatively impacts organic search performance, traffic, conversion, rates, and sales velocity, and it may take several days for the items to regain their previous performance once the buy box is back.

  • The appearance of a New Seller on the Buy Box
    Be notified when one or multiple items get a new Marketplace Seller competing for the chance to win the Buy Bix by listing them for sale.

  • Entering the Top 10 Selling Products List
    Be notified when one or multiple items enter the top 10 positions in terms of sales rank in any category or browse node. This is usually an indicator of a greater recent sales performance relative to competition and may sustain a positive impact on sales velocity, organic search performance, traffic, and inventory levels.

  • Dropping Out of the Top 10 Selling Products List
    Be notified when one or multiple items drop out of the top 10 positions in terms of sales rank in any category or browse node. This is usually an indicator of a drop in recent sales performance relative to competition and may sustain a negative impact on sales velocity, organic search performance, traffic and inventory levels.

  • Becoming a Best-Seller
    Be notified when one or multiple items become the #1 best-seller in sales rank in any category or browse node. This indicates a far-superior recent sales performance relative to competition and represents a significant competitive advantage, unlocking access to the Best Seller badge and strongly-sustained positive externalities.

  • Significant Decrease in Price
    Be notified when one or multiple items have their Buy Box price decrease by more than 10%. This may be related to competitive dynamics to win the Buy Box, or simply a change in pricing strategy to boost sales, which may lead to higher conversion rates, sales velocity, organic search performance, and traffic.
    Changes in Listing Details Be notified when one or multiple items have any change in their product details page, including in the title, description, bullet points, images, videos and A+ content. Such activity in terms of content optimization may impact organic search performance and conversion rates, and therefore, traffic and velocity.

  • Changes in Title (Also available for Walmart)
    Be notified when one or multiple items have any change in their title. Such activity in terms of content optimization may impact the organic search performance and conversion rates, and therefore, the traffic and sales velocity

  • Changes in Media Assets
    Be notified when one or multiple items have any change in the number of images and videos on their product details page. Such activity in terms of content optimization may impact the organic search performance and conversion rates, and therefore, the traffic and sales velocity.

  • Changes in 1 and 2-Stars ratings (Also available for Walmart)
    Be notified when one or multiple items increase the percentage of 1-star and 2-star ratings. This usually reflects a recent negative buying experience and may hurt the conversion rates and organic search performance, and therefore, the traffic and sales velocity

  • All
    Be notified when one or multiple items have any change based on any of the above rules

  • Going Offline (Also available for Walmart)
    Be notified when the product goes offline

You can also edit a preset trigger by clicking on the toggle to activate the trigger and clicking on the Edit rules.

Custom Triggers:

  • You can also create custom Triggers by clicking on the Create Custom Triggers button.

When creating a custom Trigger or Rules, you first have to select a Property, then an Operator, and potentially. Choose a Value for the property, depending on the Operator you have chosen.

You can add as many Triggers or Rules as you wish by clicking on Add Rule.

Click on Continue and Select the Project, Product, or Tag you want an Alert on. Select an Alert topic and select the recipient group for the said Alert.

Name your Alert in the next step and hit Create my Alert to finish setting up the Alert.

Email Alerts

You will now create a new Alert Group and a new Monitor or Alert.

An Email Alert is a combination of Triggers. You'll receive a single email based on the Triggers you set up. There are different ways to use Email Alerts :

  1. Either define different groups according to company teams, e.g., SEO team (listing related challenges).

  2. You could also differentiate email alerts based on different parameters set to trigger them, such as product listing, Best Sellers, or Buy Box.

  3. You can also group the products you're currently selling, your top-selling products only, or the product category in which you directly compete.

There are many possibilities; it's up to you to define how you want to organize your alerts!

Each Email Alert you create will send a daily email to you or people in your team if any of the Triggers or Rules contained in it are triggered. Additionally, the email alert will redirect you to the relevant report on DataHawk.

Set up Triggers from your project page

You can also set up your Alerts from your project and product pages.

  • To set up an Alert from your project page, click the Product actions drop-down button on the top right of your screen and select Setup an alert.

Your project will be automatically redirected to the Alerts section. Select your Trigger and Operators and hit continue. You will find your project already inserted in the Project section, post which you can select the Alert Topic, Recipients and Alert name. With the final click of Create my Alert, you would have set up an alert for the project you chose from the project page.

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