DataHawk's powerful Alerting & Reporting tool for Amazon will help you set up daily email alerts sent to you and your team based on specific triggers or changes occurring across products you track in your account.

Naturally, you can set up triggers for any product on Amazon, including those belonging to your competitors. You need to be tracking those products. Watch this 3:30 minutes video to get started: 

How can DataHawk's Product Alerting Tool help you?

DataHawk's Product Alerting Tool is a reliable and scalable monitoring and tracking system. Our powerful software gives brands and manufacturers an edge to optimize their success on Amazon, whether 3P on Seller Central, 1P on Vendor Central, or a wholesale relationship with other 3rd party sellers on Amazon.

It allows you to protect your Brands from Hijackers, enforce your MAP policy, track your products' data and performance and shield your reputation. It will enable you to track the steps of your competitor, thus giving you insights into the competitive dynamics on Amazon. With the help of daily email alerts, you can track and monitor your competitor's actions, benchmark against them, and take analytical measures to perform better. It gives you the ability to rectify the issues on your Amazon account, for example, bad reviews, hijackers, loss of Buy Box, etc.

How does DataHawk Product Alerting Tool Work?

You can many different types of Amazon alerts. For example:

  1. New Seller Alerts: Know when a specific seller or any new one appears on any product's Buy Box. 

  2. Negative Review Alerts: Get notified when a product receives new negative 1-star or 2-star reviews.

  3. Product Listings Alert: Be informed when Title, Description, Bullet points, and A+Content changes, etc.

You can decide which of the following properties to receive triggers for within the DataHawk Product Alerting Tool.

Listing Details properties

  • Title

  • Description

  • Bullet Points

  • A+ Content Availability

  • Number of Images

  • Number of Videos

Reviews and Ratings

  • Rating

  • Number of Reviews

  • % of Critical Reviews (1 or 2 Stars)

  • % of Positive Reviews (4 or 5 Stars)

Buy Box and Pricing properties

  • Price

  • Sales Rank or BSR

  • Number of Sellers

  • Buy Box Owner

  • Buy Box Availability or Status

  • Listing Availability or Status

  • FBA Status

To define properties, you can use a template or adjust the Custom trigger feature. The customizable triggers allow you to create rules to track products according to your preference and logic.

Global Operators

  • any change

  • is known

  • is unknown

  • is true

  • is false

  • matches value

  • does not match value

Numerical Operators

  • increases

  • decreases

  • goes overvalue

  • goes undervalue

  • increases or decreases by more than a relative value (%)

  • increases by more than a relative value (%)

  • decreases by more than a relative value (%)

  • increases or decreases by more than an absolute value (#)

  • increases by more than an absolute value (#)

  • decreases by more than an absolute value (#)  

There are three steps to setting up an alert:

  1. Create an Email Alert

  2. Create one or multiple Triggers

  3. Select one or multiple Triggers for each Alert

How do I create an Email Alert?

In your DataHawk account, click on the Core section from the left navigation menu.

Then click on the Setup a Trigger button to create your first Email Alert.

You are now going to create a new Alert Group and a new Monitor or Alert.

An Email Alert is a combination of Triggers. It's a single email you'll receive based on the Triggers you set up. There are different ways to use Email Alerts :

  1. Either define different groups according to company teams, e.g., SEO team (listing related challenges).

  2. You could also differentiate email alerts based on different parameters set to trigger them, such as product listing, Best Sellers, or Buy Box.

  3. You can also group the products you're currently selling, your top-selling products only, or for those products in which you directly compete.

There are tons of possibilities; it's up to you to define how you want to organize your alerts!

Next, you need to define the Scope of your Trigger. The Scope represents whether you want your triggers based on specific products or specific projects.

You can select one or multiple projects or products that you previously tracked on your DataHawk account.

Select your Trigger(s) or Rule(s)

Each Trigger relies on one or multiple other Triggers or Rules. A Trigger or Rule is a change in a product's property.

To set up your Trigger(s), you have the choice between pre-configured Trigger Templates or custom Triggers that you can create and customize.

Trigger Templates:

  • Enters the top 10 sales rank:
    when a product enters the top 10 sales rank or BSR in a category, i.e., ranks between position 1 and 10 in a category on Amazon.

  • Drops out of the top 10 sales rank:
    when a product leaves the top 10 sales rank or BSR in a category, i.e., ranks above position 11 in a category on Amazon.

  • Become top sellers:
    when a product becomes the top seller in a category, i.e., ranks in position 1 in a category on Amazon.

  • Buy Box is lost:
    when a product loses the Buy Box.

  • New seller competing:
    when a new seller appears in the Buy Box, even when they don't win it.

  • Price decreases:
    when the price of a product decreases by 10%.

  • Title changes:
    when there's any change in the title of a product.

  • Media changes:
    when there's any change in the number of images and videos of a product.

  • Changes in product listing:
    when there's any change in title, description, bullet points, media, or A+ content of a product.

  • Critical review changes:
    when the percentage of one-star and two-star reviews increases.

You can also start from a Trigger Template. Begin by enabling its functionality, then click on the Edit Rules icon.

Custom Triggers:

  • You can also create custom Triggers or Rules by clicking on the Create Custom Triggers button

When creating a custom Trigger, you first have to select a Property, then an Operator, and potentially. Choose a Value for the property, depending on the Operator you have chosen.

You can add as many Triggers or Rules as you wish.


You can access Reports that summarize the changes between two specific dates across the products in an Email Alerts.

To do so, from the Report section, select an existing Email Alert and two desired dates. By default, the Report will compare the changes that occurred over the past 24 hours. You can also click on the Advanced Settings icon to display triggered alerts based on additional filters.

Email Alerts

Each Email Alert you create will send a daily email to you or people in your team if any of the Triggers or Rules contained in it are triggered. Additionally, the email alert will redirect you to the relevant report on DataHawk.

Set up Triggers from your project and product page

You can also set up your Triggers from your project and product pages. 

  • To set up a Trigger from your project page, click on the quick actions button on the top right of your screen, and select Setup a Trigger [Beta]

  • To set up a Trigger from your product page, click on the setting icons on the top right of your screen and select Setup a Trigger [Beta]

Your project will be automatically added to your Scope:

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