DataHawk's powerful Alerting & Reporting tool for Amazon will help you set up daily email alerts to be sent to you or people in your team based on specific triggers or changes occurring across products you track in your account.

Naturally, you can set up alerts for any product on Amazon, including those belonging to your competitors. You simply need to be tracking those products.

There are many different daily changes in a product property that can trigger an email alert, those include daily changes in:

Product Listing Details

  • Title
  • Bullet points
  • Description
  • Images
  • A+ Content
  • and much more...

Reviews and Ratings:

  • Rating
  • Number of Reviews
  • Percentage of Critical Reviews (1 or 2 stars)
  • Percentage of Positive Reviews (4 or 5 stars)

Buy Box and Pricing:

  • Price
  • Number of Sellers
  • Sales Rank
  • Buy Box Availability
  • Buy Box Owner
  • FBA Status

There are 3 steps to setting up an alert:

  1. Create an Alert Group
  2. Create one or multiple Monitors or Alerts
  3. Select one or multiple Triggers for each Monitor or Alert

Create an Alert Group

In your DataHawk account, click on the envelope icon from the left navigation menu.

Then click on the Setup an Alert button to create your first Alert Group.

You are now going to create a new Alert Group and a new Monitor or Alert.

An Alert Group is a combination of multiple Monitors or Alerts. It's a single email you'll receive based on the Monitors or Alerts you set up in it, which in turn are based on the Triggers they include.

For example, you could create separate Alert Groups for:

  • your SEO team and listing-related challenges.
  • your Operations team and other product or distribution-related challenge.
  • products you're currently selling.
  • your top selling products only.
  • products you directly compete with.

There are tons of possibilities; it's up to you to define how you want to organize your alerts!

Next, you need to define the Scope of your Monitor. The Scope represents whether you want your triggers to be based on specific products, or on specific projects.

You can select one or multiple projects or products that you previously tracked on your DataHawk account.

Select your Trigger(s) or Rule(s)

Each Monitor or Alert is based on one or multiple Triggers or Rules. A Trigger or Rule is a change in a product's property.

To set up your Trigger(s), you have the choice between pre-configured Trigger Templates that our team prepared as examples, or custom Triggers that you can create and customize.

Trigger Templates:

  • Enters the top 10 sales rank:
    when a product enters the top 10 sales rank or BSR in a category, i.e. ranks between position 1 and 10 in a category on Amazon.
  • Drops out of the top 10 sales rank:
    when a product leave the top 10 sales rank or BSR in a category, i.e. ranks above position 11 in a category on Amazon.
  • Become top sellers:
    when a product becomes the top seller in a category, i.e. ranks in position 1 in a category on Amazon.
  • Buy Box is lost:
    when a product loses the Buy Box.
  • New seller competing:
    when a new seller appears in the Buy Box, even when they don't win it.
  • Price decreases:
    when the price of a product decreases by 10%.
  • Title changes:
    when there's any change in the title of a product.
  • Media changes:
    when there's any change in the number of images and videos of a product.
  • Changes in product listing:
    when there's any change in title, description, bullet points, media or A+ content of a product.
  • Critical review changes:
    when the percentage of one-star and two-star reviews increases.

You can also start from a Trigger Template then edit it by enabling it then pointing your mouse over it and clicking on the Edit rules icon.

Custom Triggers:

  • You can also create your own custom Triggers or Rules by clicking on the Create Custom Triggers button

When creating a custom Trigger, you first have to select a Property, then an Operator, and potentially a Value for the Property, depending on the Operator you selected.

You can add as many Triggers or Rules as you wish.


You can access Reports that summarize the changes that occurred between two specific dates across the products you have in an Alert Group.

To do so, from the Report section, select an existing Alert Group and two desired dates. By default, the Report will compare the changes that occurred over the past 24 hours. You can also click on the Advanced Settings icon to display triggered alerts based on additional filters.

Email Alerts

Each Alert Group you create will send a daily email alert to you or people in your team if any of the Triggers or Rules contained in its Monitors are triggered. Additionally, the email alert will redirect you to the relevant report on DataHawk.

Set up alerts from your project and product page

You can also set up your alerts from your project and product pages. 

  • To set up an alert from your project page, click on the quick actions button on the top right of your screen, and select Setup an alert [Beta]

Your project will be automatically added to your Scope:

  • To set up an alert from your product page, click on the setting icons on the top right of your screen and select Setup an alert [Beta]

Your product will be automatically added to your Scope:

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