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How to use the DataHawk Listing Analysis tool?
How to use the DataHawk Listing Analysis tool?

Ready to learn how to optimize your Amazon listings?

Pooja Kothari avatar
Written by Pooja Kothari
Updated over a week ago

At DataHawk, we have developed a highly informative tool that will allow you to optimize your listings. Here is how you can take a step by step approach for optimizing your listings with DataHawk:

Get started by creating your projects and adding products to it once you are logged in to the platform. 

Step 1:  Product Tracking

  1. Click on the Sources and track the product. Click here to learn how to start tracking Amazon and Walmart products through Sources.

  2. Choose the product from the list of tracked products for which you want to analyze the listings.

    Alternatively, you can find and click on the product within the project of your choice.

  3. Choose the product from the list of tracked products for which you want to          
            analyze the listings.

  4. Once you select the product from that list, you are directed to the product details page, where you see all the important KPIs.

Step 2: Listings Tracking

DataHawk gives you the details of all the changes that took place in the product listings for the tracked products that will save you time and help you maintain your brand reputation. 

  1. Click on the “listing tab” on the top to view all the product listing history and details. 

The first thing you see is the current version of the listings consisting of :

  • Title, Bullet Points

  • Description

  • Number of media (images or videos)

  • List of most used words & number of times they have been used.

   2. You will find the timeline of the changes made to a product listing and the details of all the changes made within the selected date range.

   3. Click on the desired date or parameter to view the details of updates made.

  4. You can modify the date range of the listing analysis by clicking on the default "Last 30 days" button in the top right corner.

DataHawk Listings Analysis Tool also allows you to compare changes from the previous version on the same screen.

  1. Simply select the later version that you would like to compare. 

  2. Click “Display changes from previous version” on the upper right side of the Listings tab.

    You can also do the same for all the variations by clicking on the drop-down button in the top-right corner, marketplace, and date range.

Note that keywords added compared to the previous version are displayed in “green,” and keywords removed are displayed in “red.” It also gives you the details of the number of keywords updated compared to the previous version.

Step 3: Excel Export

  1. Click on “Export Product/Project Data” from the menu under the “Product/Project Actions” tab in the top right corner.

It allows you to export your product data/ project data as an Excel file and make your own analysis with your favorite data visualization tool of your choice on your computer.

This product performance report generated by DataHawk allows you to directly compare the listings and all the related indicators. For instance, you can filter them according to your listing analysis requirements.

Step 4: Product Alerting

Receive daily email alerts based on the custom triggers and rules related to changes in any tracked product. These changes could be in:

  • Product Listing Details                                                                                 

  • Reviews and Ratings

  • Price change

  • Number of sellers or best sellers 

  1. Click on the “Setup an alert” from the menu under the “Product Actions /  Project Actions” tab available on the top right of the page.

  2. Alternatively, you can create an alert through DataHawk Intelligence by clicking on the "Alerts" icon on the left navigation menu and clicking on the "Add a new alert" button.

    (You can edit the trigger and modify rules based on your alerting requirements.)

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