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Connecting Amazon Advertising Account
Connecting Amazon Advertising Account
Anuja avatar
Written by Anuja
Updated this week

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Connect your Amazon Ads account to DataHawk and access intuitive dashboards reporting your main Amazon advertising KPIs on a child ASIN level. Setting up your account with DataHawk will enable you to monitor and track:

  • Impressions and clicks

  • CTR, CPC, Ad Spend, and Ad Sales

  • ACoS, TACoS, Conversion Rate, and Total Sales

  • Blended CPS and Ad Sales Weight

  • Organic Sales, Organic Sales Weight, and Post-Ads Margin

How to connect your Amazon Advertising account?

1. You can connect as many Amazon Advertising accounts as you want, whether you are a Seller or a Vendor (1P).

1. Go to the sources page

2. Click Add Sources

3. Select the Amazon Ads source

4. Select the region corresponding to the account you want to add

5. You will get redirected to the login page of your Amazon Advertising account

6. Enter your login credentials

7. Authorize integrating DataHawk into your Amazon Advertising account

8. Post authorization, you will be redirected to the DataHawk Platform. Under the Advertising Accounts tab, you can view the account(s) you allowed DataHawk to access

🚧 Note: Integrating an Amazon Advertising account requires having the right user access. If you don't have it, you can always share the link to the Amazon Ads login page you got redirected to with the person in your team who has the appropriate access.

Product Expenses

You can connect as many Amazon Seller Central accounts as you want.

1. Go to the sources page

2. Click Add Sources

3. Select the Amazon Ads source

4. Download the CSV template shown

5. Fill the CSV template according to the template's structure and formatting

5.1. AccountID: Seller Central Account ID

5.2. Marketplace: domain name representative of the Amazon or Walmart marketplace

5.3. ASIN: the identifier of the product you want to attribute expenses to

5.4. Start Date: the start date of the period during which the cost is applied

5.5. End Date: the end date of the period during which the cost is applied

5.6. Product Cost: the per-unit Costs of Goods Sold of the product

5.7. Currency: the currency in which the cost applies

6. Save the file in the comma-separated values (CSV) format.

7. Upload the CSV

8. Finish by clicking "Add Keywords"


Which marketplaces are supported?

DataHawk supports Seller Central reporting for three Amazon regions:

North America: US, Canada, Mexico, and Brazil.

Europe: UK, Germany, Italy, France, Spain, Netherlands, UAE, Sweden, and Poland.

Far East: Singapore, Australia, and Japan.

DataHawk enables you to connect one or multiple Amazon Advertising accounts to the platform to get advanced and intuitive reporting of your daily advertising performance.

Monitor, analyze, and increase the performance of your Amazon Sponsored Ads and reduce your ACoS.

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