Yes, DataHawk supports both Seller Central and Vendor Central with some tiny differences in the type of data available for each.

Many of the data points DataHawk provides don't require any Seller or Vendor Central integration as they represent publicly available data.

Publicly Available Data

Publicly available data doesn't require any Seller or Vendor Central integration and can hence be accessed by anyone. This notably unlocks the ability to analyze competitors' performance and competitive dynamics.

Search or Digital Shelf Data

Public Data Point

Availability

Export Capabilities

Organic Search Ranks

✔️

CSV, PDF, API, Snowflake

Sponsored Search Ranks

✔️

CSV, PDF, API, Snowflake

Search Results Dynamics

✔️

CSV, PDF, API

Share of Voice*

✔️

PDF

Estimated Search Volume

✔️

CSV, PDF, API

Estimated CPC

✔️

CSV, PDF, API

Competition Score

✔️

CSV, PDF, API

Reach Score*

✔️

CSV, PDF, API

Relevancy Score

Coming Soon

Coming Soon

Popularity Score

Coming Soon

Coming Soon

Volatility Score

Coming Soon

Coming Soon

Estimated Traffic

Coming Soon

Coming Soon

Search Results Dynamics include insights on the median, average, and quartile-level data on price, stars rating, and ratings dynamics, even on a page-by-page level.

*Available via Exports only for now

Product Data

Public Data Point

Availability

Export Capabilities

Price

✔️

CSV, PDF, API, Snowflake

Stars Rating

✔️

CSV, PDF, API, Snowflake

Stars Rating Breakdown

✔️

CSV, PDF, API, Snowflake

Ratings Count

✔️

CSV, PDF, API, Snowflake

Reviews

Coming Soon

Coming Soon

Best Sellers Rank

✔️

CSV, PDF, API, Snowflake

Seller Name

✔️

CSV, PDF, API, Snowflake

Total Sellers

✔️

CSV, PDF, API, Snowflake

Brand Name

✔️

CSV, PDF, API, Snowflake

Availability

✔️

CSV, PDF, API, Snowflake

FBA Status

✔️

CSV, PDF, API, Snowflake

Delivery Date

✔️

CSV, PDF, API, Snowflake

Weight

✔️

CSV, PDF, API, Snowflake

Dimensions

✔️

CSV, PDF, API, Snowflake

Answered Questions

✔️

CSV, PDF, API, Snowflake

Title

✔️

CSV, PDF, API, Snowflake

Description

✔️

CSV, PDF, API, Snowflake

Bullet Points

✔️

CSV, PDF, API, Snowflake

Number of Images

✔️

CSV, PDF, API, Snowflake

Number of Videos

✔️

CSV, PDF, API, Snowflake

A+ Content Availability

✔️

CSV, PDF, API, Snowflake

Listing Quality Score

✔️

CSV, PDF, API, Snowflake

Product Competitiveness

✔️

CSV, PDF, API, Snowflake

Estimated Sales

✔️

CSV, PDF, API, Snowflake

Amazon Advertising Data

Currently, DataHawk provides only analytics, reporting, and recommendations on Advertising data, and doesn't provide any automated advertising management. Advertising data requires connecting an Amazon Advertising Account to DataHawk.

Advertising Data Point

Seller Central

Vendor Central

Account-Level Data

✔️

✔️

Product-Level Data

✔️

Campaign-Level Data*

✔️

✔️

Keyword-Level Data*

✔️

✔️

Sponsored Products

✔️

✔️

Sponsored Brands

✔️

✔️

Sponsored Display

✔️

✔️

Org. vs. Paid Attribution

✔️

Impressions

✔️

✔️

Clicks

✔️

✔️

CTR

✔️

✔️

Conversion Rate

✔️

✔️

Ad Spend

✔️

✔️

Ad Sales

✔️

✔️

Ad Profit

✔️

✔️

ACoS

✔️

✔️

TACoS

✔️

✔️

ROAS

✔️

✔️

Blended ROAS

✔️

✔️

Recommendations

✔️

✔️

Data Exports

✔️

✔️

Premium Reports

✔️

✔️

API

✔️

✔️

*Available via Exports only for now

Financial Data

DataHawk provides analytics and reporting on sales data for Seller Central users solely. Financial data requires connecting an Amazon Seller Central account via the Amazon MWS API and soon SP-API.

Financial Data Point

Seller Central

Vendor Central

Account-Level Data

✔️

Product-Level Data*

✔️

Gross Sales

✔️

Units Sold

✔️

Orders

✔️

Refunds & Returns

✔️

Return Rate

✔️

Net Sales

✔️

Net Units Sold

✔️

COGS

✔️

Fulfillment Fees

✔️

Shipping Fees

✔️

Storage Fees

✔️

Advertising Expenses

✔️

Marketing Expenses

✔️

Taxes

✔️

Gross Profit

✔️

Contribution Profit

✔️

Inventory

Coming Soon

Data Exports

✔️

Premium Reports

✔️

*Not available for expenses other than advertising yet

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