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Does DataHawk support both Seller Central and Vendor Central and which data is available for each?
Does DataHawk support both Seller Central and Vendor Central and which data is available for each?

DataHawk supports both Seller Central and Vendor Central with some tiny differences in the type of data available for each.

Anuja avatar
Written by Anuja
Updated over a week ago

Yes, DataHawk supports both Seller Central and Vendor Central, with some tiny differences.

Many of the data points DataHawk provides don't require any Seller or Vendor Central integration as they represent publicly available data.

Seller Central Accounts

Connecting your Amazon Seller Central account allows you to automatically collect your financial data and facilitate reporting on it, breaking down your revenues and expenses as well as other product information in a very detailed manner.

Metric Family

By Account on Connections

By SKU on Connections

By Account on the Web App

By SKU on the Web App

Sales

✅

✅

✅

✅

Orders

✅

✅

✅

❌

Units Sold

✅

✅

✅

✅

Returns

✅

✅

✅

❌

Refunds and Returns

✅

✅

✅

❌

Reimbursements

✅

✅

✅

❌

Marketing

✅

✅

✅

❌

Referral Costs

✅

✅

✅

❌

Warehousing Costs

✅

✅

✅

❌

Shipping Costs

✅

✅

✅

❌

Other Costs

✅

✅

✅

❌

Inventory

Coming soon

Coming soon

Coming soon

❌

History

When you connect a Seller Central account, Amazon's API allows us to pull a maximum of 2 years of data. Whereas DataHawk exhaustively stores and backs up your data, facilitating better reporting with a more extended history.

DataHawk will continue storing your data over time and allow you to export all of the histories we stored.

Refresh Frequency & Data Delay

Data is updated daily. There is usually a delay in updating the data from the last 48 hours.

Vendor Central Accounts

Connecting your Amazon Vendor Central account allows you to automatically collect data on critical metrics, including Sales, Product Margins, Inventory, and Traffic.

The list below highlights a very high-level summary of the currently available datasets on Connections. For now, these are available for Vendors under the Retail Selling Program.

All of the data listed below is available at both Account-level and ASIN level.

  • Vendor's Revenue (Referred to as "Shipped COGS," as this is COGS from Amazon's perspective)

  • Amazon's Revenue (Referred to as "Shipped Sales" or "Ordered Sales," as these are sales from Amazon's perspective)

  • Units Sold

  • Returns

  • Product Margins

  • Product Page Views

  • Inventory

History

When you connect a Vendor Central account, Amazon's API allows us to pull a maximum of 4 years of data (except for Inventory data, which only covers the last 7 weeks). DataHawk, on the other hand, exhaustively stores and backs up your data, facilitating better reporting with a more extended history.

DataHawk will continue storing your data over time and allow you to export all of the histories we stored.


Refresh Frequency & Data Delay

Data is updated daily. For Vendor Central data, there is a 72-hour delay between the data available and the day the data is retrieved/refreshed due to limitations with Amazon's API.

Publicly Available Data

Publicly available data doesn't require any Seller or Vendor Central integration and can hence be accessed by anyone. This notably unlocks the ability to analyze competitors' performance and competitive dynamics.

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