DataHawk's Profit & Loss Metrics Dashboard is a feature within the Amazon Financial Solution. As part of our Amazon Analytics Solution platform, this tool allows you to keep track of your money in vs. your money out to determine which of your financial actions will lead to higher and more consistent profits.

What's unique about the Profit & Loss Dashboard?

This is a fully-pimped-out profit & loss tool, including both top-line & bottom-line.

With this product, you can display detailed information on:

  • Amazon fees (e.g., FBA fee, commissions)

  • PPC spends, return costs, promotion costs, and your fixed costs.

  • You can also view your profits and losses by time period, account, and marketplace.

Specific Profit & Loss Dashboard features include:

  • Fast sync

  • Examine P&L across multiple accounts

  • P&L data is synced automatically when your Seller Central and Advertising accounts are connected

  • Historically blended with your COGS import

  • Data can be exported to Excel for further analysis

These metrics can be computed by DataHawk's software when you log in and connect your accounts.


Basic Set-up

Log in to your DataHawk account and go to the DataHawk Analytics section. From here, you can either scroll down to the Finance section within Overview or click on the drop-down button next to the Finance option to reveal all Finance-related features, including Profit and Loss, within the menu.

If your accounts are already connected, your P&L data will be ready and waiting for you!

Starting from left to right, you can choose which accounts to analyze. You can filter by Seller Central account, marketplace, and dates. Being able to pick multiple marketplaces in different currencies is unique to DataHawk's Profit & Loss product.

Your data will be aggregated from all your international marketplaces and automatically converted into a single currency based on the historic daily exchange rate, depending on the date range you are looking at.

Amongst other metrics, the dashboard shows your:

  • Gross sales

  • Refund associated expenditure

  • Amazon fees

  • Shipping fees

  • Advertising costs, and so forth

If you select a marketplace or more, some fees won't be displayed because they can't be attributed to a specific marketplace. It applies, for example, to the region-level FBA Storage Fees.

As an option, you can upload your COGS. To do so, click on the right-hand side button that reads "import expenses." This will open a pop-up that allows you to import excel files with your COGS.

Don't be concerned if the data takes a few hours to populate - this is normal. You can also filter your data to zoom in on specific metrics based on date, product, etc.

Furthermore, you can generate reports for raw data analysis or use DataHawk Connections to access automatically generated google sheet dashboards. You could even customize it to fit your business needs.
Click to learn more about Google Sheets Pre-Built Automated Dashboards and how to set them up.

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