Connections is a feature that allows you to send DataHawk data to your own Business Intelligence (BI) tools in order to build your own custom dashboards and reports. Connections comprise Sources and Destinations.

What are Sources?

Sources allow users to connect their Amazon and/or Walmart data to their DataHawk workspace. With Sources, users can monitor product and search changes, inform advertising decisions, review financials, and have the data of their choice sent to Destinations such as Google Sheets and other business intelligence tools. To know more about sources, click here.

What are Destinations?

A destination is any tool you can connect to a database in order to enable analytics, machine learning, or any other data-driven workflow. Available destinations are covered in-depth here.

Within Destinations, you can decide between two different paths:

  • Google Sheets: Send aggregated DataHawk data straight to Google Sheets. Analyze this data through one of our pre-built spreadsheet dashboards, or build your own template to suit your company’s needs.

  • More Destinations: Connect a dedicated DataHawk database to your favorite BI destination or to any other tool supported in the Snowflake ecosystem, allowing you access to our rich, raw data. These tools can include Power BI, Looker, Tableau, and much more. Click here for a full list of compatible tools.

What are the benefits of using Connections?

  • Access Amazon and Walmart data using your current tools.

    • You won't have to learn how to use new software - you can keep using what you are comfortable with!

  • Use this data to create custom visualizations tailored to your business's unique needs.

  • Enjoy our suite of clean data, including custom metrics and insights at scale from our very own data science team. This data is synced automatically and on an hourly basis.

  • End your days of manual exports and copy-pasting everything.

What is your DataHawk database?

Upon enabling Connections, we create a database dedicated to your account. Google Sheets users need not worry about the details of this database; it is simply the source of the data that is dumped into your sheet each hour. On the flip side, users with other destinations need to connect this database to their BI Tools, as detailed here.

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