Discover Insights, the types and features

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Written by Anuja
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Introduced as a part of Intelligence, Insights make it easier to discover opportunities, changes, irregularities, and risks impacting your business and take meaningful action.

Insights are proactive notifications that are based on automated data exploration. They are designed to notify you of significant findings or anomalies detected within your data and provide you with best practice recommendations on optimizing your business performance. They cover all business domains, such as your ads, products, sales, SEO performance, and market. Once you have connected your advertising and sales data, you will be ready to start receiving Insights.

Types of Insights

You can receive three types of insights: Findings, Anomalies, and Good Practices.


Findings are business-savvy insights that help you manage specific aspects of your business. They can include actionable recommendations that notify you of ways to optimize the metric in question.

  • Improve Your Listing Organically helps you improve your listings organically with an AI-generated list of products for which you should optimize SEO. This Insight is supported for all Amazon marketplaces and is delivered Daily.

  • Competitive Products Weekly Digest gives a competitive product weekly digest of products that directly compete with yours and allows you to evaluate potential threats and opportunities.

  • Review Ineffective Sponsored Product Ads Campaigns helps you review ineffective Sponsored Product Ad campaigns with a curated list of ad campaigns you can improve by reducing or stopping the ad spends on some of their targets, i.e., ASINs and Keywords.

  • Review top-performing Sponsored Product Ads campaigns helps you review top-performing Sponsored Product Ad campaigns with a curated list of ad campaigns you can improve by increasing the ad spends on some of their targets, i.e., ASINs and Keywords.

To know more about Findings, click here.

Anomalies are insights that shed light on outliers or irregularities in your data. They notify you of unexpected changes our software has detected within your data. To save you time on analysis, we monitor the evolution of different metrics to spot any irregularities. To learn more about Anomalies, click here.

Good Practices are a curated selection of eCommerce essentials that are ideal prerequisites to help you improve your business metrics. They are not based on your data but cover basic industry knowledge that we believe will help you get started. Read more about Good Practices here.

Where to find Insights?

  • Go to the Intelligence module located on the left-hand side navigation menu.

  • Click the "Insights" tab on the left under "Overview."

How do I receive Insights?

DataHawk aims to provide you with Insights seamlessly. However, for some Insights, we need access to specific data. The table below sums up what you should get depending on how you set up your workspace.


Review ineffective Sponsored Products Ad campaigns

Review top-performing Sponsored Products Ad campaigns

Improve your listings organically

Competitive products weekly digest

Gross Sales anomaly

Units Sold anomaly

Products tracked and set as "Owned"

Ads account connected

Seller Central account connected

What are the Assignee and Status fields?

The status and assignee fields allow you to facilitate and ease collaboration between your teams.


Once you receive new insights, you can assign them to yourself or any user in your workspace.

It helps you visualize who handles a particular insight and helps avoid treating information more than once. This makes it easier for you to work in teams, ensures accountability, and enables you to resolve insights efficiently.


The status field allows you to track the progress of the insight. All new insights are set at “New” status by default. This can be manually changed to any of the following statuses:

  • In-progress: Used to reflect that someone is taking care of the insight.

  • Done: Used to reflect that the insight has been implemented or taken care of.

  • Expected: Used to reflect that the recommendation or situation presented within the insight is expected, and therefore, this insight was dismissed.

  • No Action Needed: Used to reflect that this insight was dismissed for other reasons and that there's nothing else to do here.

What are the benefits of using Insights?

Insights allow you to make sense of the data and provide suggestions on achieving your business' maximum potential. This enables you to:

  • Save time and focus on what matters: we detect the opportunities and risks that could impact your business.

  • Reduce the noise and take impactful actions with our recommendations.

  • Get ahead of the competition and anticipate trends with our in-house insights.

Giving feedback

General feedback on Insights

Feel free to share your feedback by clicking the **Submit feedback button** at the top of the Insights module. You could also suggest new functionalities or Insights relevant to your business.

If it’s something you need, we’re keen to know more about it as it helps us provide you with more functionalities and better experiences.

Is this Insight helpful?

On each Insight page, you will see thumbs up/thumbs down icons that allow you to indicate whether the insight is helpful or not. Your feedback is important and helps us improve the quality of our recommendations.

Competitive Products Weekly Digest feedback

Within each Competitive Products Weekly Digest, you have the option to indicate whether the competitors shown are relevant or not. This helps us refine the quality of our recommendations.

Being notified about new Insights

You will receive a summary of new Insights via email every business day. If you prefer not to receive these emails, you can easily disable them by using the email toggle located at the top of your Insights list.

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