Insights: Anomalies
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Written by Anuja
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Anomalies are Insights that shed light on irregularities and outliers in your data and notify you of unexpected changes our software detects. We monitor the evolution of various metrics daily to spot any abnormalities.

Monitored metrics

Anomaly

Practice

Analyzed Data

Value used if historical data unavailable

Gross Sales

Finance

Seller Central account data

$0

Units Sold

Finance

Seller Central account data

0

Average Selling Price

Finance

Seller Central account data

None

Ad Spend

Ads

Ads account data

$0

Ad Sales

Ads

Ads account data

$0

RoAS

Ads

Ads account data

None

Search Ranking

SEO

Own, tracked products

None

Reach Score

SEO

Own, tracked products

0

Listing Quality Score for image

Product

Own, tracked products

None

Rating Score

Product

Own, tracked products

None

Fulfillment Fees

Finance

Seller Central account data

$0

Shipping Fees

Finance

Seller Central account data

$0

Storage Fees

Finance

Seller Central account data

$0

Taxes

Finance

Seller Central account data

$0

Median Number of Ratings - Top 100 per Category

Market

Own, tracked products

None

Median Rating Score - Top 100 per Category

Market

Own, tracked products

None

Median Price - Top 100 per Category

Market

Own, tracked products

None

Sales Rank

Market

Own, tracked products

None

Finance Anomalies

How to receive Finance Anomalies in your Insights list?

Finance anomalies are generated for products you sell (or manage the sales for). We automatically select products from the orders account connected to your DataHawk workspace.

Gross Sales Anomalies

A Gross Sales Anomaly is generated when we detect an unexpected change in a Seller Central account's gross sales data.

Units Sold Anomaly

A Units Sold Anomaly is generated when we detect an unexpected change in a Seller Central account's units sold data.

Average Selling Price Anomaly

An Average Selling Price Anomaly is generated when we detect an outlying value in a product's pricing.

Taxes Anomaly

A Taxes Anomaly is generated when we detect an outlying value in an account's tax data.

Shipping Fee Anomaly

A Shipping Fee Anomaly is generated when we detect an outlying value in an account's shipping fee data.

๐Ÿ“˜ Note: All Finance anomalies are grouped by Seller Central Account.

  • We analyze 15 days of historical order data at the marketplace and product level to identify any unexpected event that may have occurred two days prior at either one of these levels. For example, you will be alerted on Wednesday about anomalies that occurred on Monday.

  • This two-day delay is due to Amazon's partial data availability. We ensure reliable anomaly by analyzing complete data before publishing.

SEO Anomalies

How to receive SEO Anomalies in your Insights list?**

SEO Anomalies are generated for products you sell (or for which you manage the sales) and track. We automatically select products from the orders account connected to your DataHawk workspace. You can also use the Set as owned feature in Sources to help us identify the products you sell.

Search Ranking Anomaly

A Search Ranking Anomaly is generated when we detect an unexpected change in its organic rank for a keyword.

If the historical data is unavailable, we do not fill in the missing days of data.

Reach Score Anomaly

A Reach Score Anomaly is generated when we detect unexpected changes in the reach score of a product.

Reach Score is the estimated number of times the product has been seen through all the keywords our software tracks. To compute it, we use our in-house Keyword Search Volume.

Product Anomalies

How to receive Product Anomalies in your Insights list?

Product Anomalies are generated for products you sell (or manage the sales for) and track. We automatically select products from the orders account connected to your DataHawk workspace. You can also use the Set as Owned feature in Sources to help us identify which products you sell.

Rating Score Anomaly

A Rating Score Anomaly is generated when we detect unexpected changes in a product's rating score.

Market Anomalies

How to receive Market Anomalies in your Insights list?

Market Anomalies are generated for the categories in which the products you sell and track rank. We automatically select products from the orders account connected to your DataHawk workspace. You can also use the **Set as owned** feature in Sources to help us identify which products you sell.

Median Number of Ratings - Top 100 per Category Anomaly

This Anomaly is generated when we detect unexpected changes in the median number of ratings of the Top 100 products of a category.

Median Rating Score - Top 100 per Category Anomaly

This Anomaly is generated when we detect unexpected changes in the median rating score of the Top 100 products of a category.

Median Price - Top 100 per Category Anomaly

This Anomaly is generated when we detect unexpected changes in the median price of the Top 100 products of a category.

Sales Rank Anomalies

A Sales Rank Anomaly is generated when we detect unexpected changes in a product's sales rank observed in a category.

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